Why Pinterest is Your Business's Best Friend in 2024.

Ooh, this is one we LOVE, and I'm not sure why we haven't spoken about it sooner - but let's talk about PINTEREST!

I was a Pinterest lover before becoming a business owner. It's where I have always gone whenever I needed inspiration to fuel my crazy ideas. Whether I was looking for the perfect home decor ideas, birthday cake and party decoration ideas for the kid's birthdays, or even nail designs for my regular manicure appointments, Pinterest has always been my go-to.

Now, as a business owner, I've been learning about Pinterest's business side and its power to drive traffic, generate leads, and boost sales.

Here's why you should be on Pinterest in 2024, and how to get started.

It's a Visual Search Engine

Pinterest isn't just another social media platform; it's a visual search engine. What sets it apart is the unique behaviour of its users. Unlike other platforms where users passively scroll through content, Pinterest users actively search for visual inspiration and new ideas. This distinct behaviour makes them more likely to engage with your pins and click through to your website, opening up a world of potential for your business.

High-quality traffic from users.

Pinterest users are planners and buyers searching for solutions and ideas, which means they often bring higher-quality traffic to your site. 89% of users come to Pinterest for purchase inspiration, and 47% log in specifically to shop. This high-quality traffic is a goldmine for businesses, offering a higher chance of turning visitors into customers. If you're ready to convert and drive serious traffic, Pinterest is the place to be.

Long live your content.

Unlike other social media platforms where your posts quickly get buried in feeds, pins on Pinterest have a much longer lifespan. A pin can keep driving traffic to your site for months, even years, after you've posted it. This means your efforts on Pinterest have a more sustained impact, giving your content more bang for your buck. So, once you put in the work, you can sit back and watch your pins continue to bring in visitors and potential customers over the long haul!

Advertising Opportunities

Pinterest has a tonne of advertising options that can help you hit your marketing goals, whether you're just getting started or already have some experience. You can use Promoted Pins to get more eyes on your content or try shopping ads to make it easy for users to buy your products directly through Pinterest. Plus, their self-serve ad platform is user-friendly, so businesses of any size can jump in and start using these advertising tools. It's a great way to boost your visibility and drive sales!

E-commerce Integration

Pinterest has seriously stepped up its e-commerce game in recent years. With features like Shopping Pins and easy integration with popular website platforms, Pinterest has become a powerhouse for driving online sales. If your business relies on e-commerce, Pinterest is a great place to showcase your products and drive traffic to your online store. It's a valuable channel that can help boost your sales and grow your business.

Get started with Pinterest.

Getting started with Pinterest, with the right strategies, can become a valuable tool for your business. Here is a quick guide you kickstart your Pinterest journey:

1. Set Up a Business Account - First, make sure you set up a Pinterest Business account. This is crucial because it unlocks features like Pinterest Analytics, advertising options, and other tools designed specifically for businesses

2. Optimize Your Profile - Next, make your profile shine. Use a high-quality logo as your profile picture, craft a catchy bio with relevant keywords, and link to your website. This helps build your brand and makes it easier for users to find and follow you.

3. Organize Your Boards - Set up boards that match your brand and the interests of your target audience. Group your pins into these boards to help users easily find what they're looking for. Make sure your board titles are descriptive and include relevant keywords. This will significantly improve the discoverability of your boards.

4. Start creating pins - Pinterest is all about eye-catching visuals, so use high-resolution images, bold and clear text, and stick to your brand's colour palette. You don't have to go and create all new images for your pins; you can re-use content you've shared across social media and your website to get started and save time.
   

In 2024, Pinterest remains a powerful platform for businesses looking to drive traffic, generate leads, and increase sales. Tap into a highly engaged audience that’s ready to discover and buy what you have to offer. Start pinning your way to business success today.

Feel free to reach out if you have any questions or need help getting started on Pinterest. We’re here to help you make the most of this fantastic platform.

START PINNING TODAY