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How I Plan My Social Media Content Strategy (Steal This Strategy for Your Biz)


Social media is one of the best tools for growing your business, but with so many platforms, it’s hard to know where to focus your efforts. each platform has a unique way of reaching your audience and driving results


And let's be real; trying to keep up with every social media platform can feel like a full-time job (and if you’re a mum, a business owner, or just a burnt-out human — it’s even harder).


So instead of doing everything, everywhere, all at once, I created a strategy that works for me, and more importantly — one I can actually stick to.


Here’s a breakdown of how I use different platforms, what I post, and how you can adapt it for your own business too. (YES, copy it, steal it, tweak it. It’s yours too if you want to).


What I use it for: Instagram is a visual platform where people come for inspiration, eye-catching content, and brand discovery. It’s the place to showcase who you are, what you do, and how you help your audience.

This is my home base for connection, showing my personality, behind-the-scenes, and visual proof of what I do. I focus on making people feel seen, while also giving value and showing off my work — softly selling through trust.

What I post:

  • Reels about burnout, showing up messy, being a VA mum.

  • Screenshots or carousels with biz tips.

  • BTS shots of me working (even the “boring” ones at the desk)

  • Your feed should reflect your brand and personality.

  • Portfolio/Examples of my work to show I know my sh*t

  • Stories that are less-polished, behind-the-scenes moments, capturing my day and sharing thoughts. (Take advantage of IG’s features like polls and questions to engage with your followers.)

How you can use it: Make your Instagram your storytelling space. Mix personal truth with valuable insights. Even if your life feels chaotic, that’s content. It builds connection. Start small, stay consistent, and talk like you're texting your biz bestie. Your feed should reflect your brand and personality with consistent themes or colours help tie everything together.



TikTok is all about visibility. It’s a fast-moving platform where short, engaging videos can go viral with the right combination of creativity, humour, and timing.


TikTok works best when you can show your personality and speak to your audience’s pain points in a fun and relatable way.



What I use it for: I treat TikTok like my “zero pressure” zone. Less polished, more off-the-cuff. It’s where I can rant, be sarcastic, or show quick tips without overthinking it (especially the aesthetics.).

What I post:

  • Day in the life stuff: Mum life, Behind the scenes of how I do particular tasks, a recipe.

  • Client product and service recommendations.

  • Unfiltered mini-rants and random thoughts. (Think frustrations, lessons, and funny moments in business.)

  • Examples of my work.

  • Testing out current trends (i.e audio and content styles)

How you can use it: Start experimenting. Use trends to talk about your niche. Don't focus on perfection. Focus on showing your personality and raw moments. TikTok rewards authenticity. It’s not about going viral, it’s about being relatable and searchable.

Think Supportive, Longer-Form & Sales Space



Facebook is your nurturing space. It’s where you build genuine relationships and convert your warmest leads. If you’re already connected with friends, family, or clients here, lean into that. Facebook isn’t about fast-paced trends — it’s about consistency and connection.


What I use it for: Facebook is great for nurturing my audience — who aren’t always on IG or TikTok.



If I'm honest- most of my audience comes from IG and Tiktok because of the visual aesthetics my work can provide - But i use I use Facebook predominantly to connect with other business owners in Facebook groups.


What I post:

  • Reposts from Instagram.

  • Personal updates that relate to business — showing I’m a real person

  • Connecting with other business owners in Facebook Groups by responding to questions they have about social media, marketing, websites editing and more.


How you can use it: Use Facebook as your storytelling and sales hub. Think: longer captions, event announcements, updates that don't require greaphics or even running a group if you’re up for it. People read here — so go deeper.



Pinterest is often overlooked for business growth, but it’s a goldmine for content curation and long-term traffic. It’s a search engine that helps people find ideas, inspiration, and solutions.

If I need inspiration for anything (DIY projects, photoshoot ideas, quotes), Pinterest is my go-to.



What I use it for: I treat Pinterest like a search engine. It’s not social — it’s strategic. I use it to pin my blogs, portfolio graphics, educational content and anything people might search for.

What I post:

  • Blog graphics with catchy titles like “5 ways to make your content not suck”

  • Educational pins that lead to my services or blogs.

  • Pins leading to my service pages or lead magnets.

  • Visual Content work.

How you can use it: If you create any content (blogs, freebies, services, visuals), Pinterest can drive traffic passively. Just pin consistently and make sure your visuals are scroll-stopping.


Threads is still new, and honestly, one I haven't been consistent with, but it is quickly becoming a space where people can share quick thoughts, updates, and engage in discussions in a more intimate, conversational setting. What I use it for: Threads is like my public brain dump. No pressure, no polish. I post random thoughts, questions, and mini-tips when I don’t feel like writing a full post.


What I post:

  • One-liner biz thoughts (“Tired? Post it anyway.”)

  • Questions and Conversations with my audience

  • Raw shares from the week — what’s going well, what’s not.


How you can use it: If you love sharing your thoughts but hate crafting long captions, this is the place. Think: tweet energy for business and mindset. Use it for real-time engagement — ask questions, start conversations, or share your thoughts in a casual way. Keep it light and conversational. Threads is all about community.



LinkedIn: The Professional Flex Zone




LinkedIn used to feel stiff and scary, but lately, it’s become a great place for business owners to show up as experts without being boring. Think of it like: corporate-meets-real-me. LinkedIn isn’t where I go to give free tips — it’s where I go to show what I do and who I work with.

Most connections here are professionals, decision-makers, or people inside large organisations, corporations and government roles. So my approach is less “how-to” and more “here’s the impact I create.”


What I use it for: LinkedIn is where I position myself as the owner of a Māori-owned virtual assistant agency, sharing client results, talking about leadership and growth, and connect with professionals and organisations that need digital marketing, admin, and project support.

What I post:

  • Wins I’ve helped clients achieve (without giving away their IP)

  • Project outcomes + team shoutouts

  • Lessons in leadership and running a growing agency

  • Personal reflections on being a wāhine Māori in business

  • Business milestones — contracts, growth, collabs, community impact

  • Sharing amazing achievements of my clients and other people within my network.

How you can use it: Think of LinkedIn as your business CV, but in real time. Show up to flex — highlight your wins, your values, your journey. Connect with people you want to work with, comment thoughtfully, and don’t be afraid to own your space. You don’t have to be loud — you just have to be clear about the value you bring.


You don’t have to be everywhere (I'm not!). You don’t need to post daily (I don't!). You just need a strategy that feels doable — and real. For me, that means batch-creating content on good days and automating the rest. Because when life hits hard (as it often does), I still want my business to show up — even if I can’t.

Feel free to take what works for you from this strategy, test things out, and adjust. You don’t need to be loud to be powerful. You just need to be consistent enough to stay top of mind.


Want help creating your own social strategy or visual content?



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